Here is a walkthrough of your 8-week Local Launch workshop Journey.
Your 8-week journey
WEEK 1–2
FOUNDATIONS
Get crystal clear on your business.
We'll define your ideal client, sharpen your offer, establish your message, understand your competitive advantage, set your pricing and create clear calls to action.
You'll finish with:
A clear understanding of who you're targeting
A compelling offer
Your core marketing message
Your point of difference
A clear pricing strategy
Calls to action that encourage people to take the next step
WEEK 3–4
BUILD
Turn your foundations into a professional online presence.
We'll build or re-build your website together, create landing pages, establish your visual identity and make sure your online presence looks professional and consistent.
You'll finish with:
A professional website
Targeted landing pages
Consistent branding
Canva skills
SEO foundations
A website you're confident managing yourself
WEEK 5–6
MARKETING
Put your business in front of the right people.
Now we turn your new online presence into a marketing machine.
We'll create your social media strategy, set up Meta Business Suite, create content and build your first successful Facebook and Instagram advertising campaigns.
You'll finish with:
A practical digital marketing strategy
A social media plan
Meta Business Suite set up
Your first advertising campaigns
An understanding of how to measure what's working
AI tools and techniques to save you time
WEEK 7–8
INDEPENDENCE
Take control of your future.
The final two weeks are about making sure you don't become dependent on us.
We'll bring everything together, review what's working and make sure you're confident managing your website, content and marketing yourself.
You'll finish with:
The knowledge to manage your website
The confidence to create your own content
The skills to run your own advertising
A repeatable marketing process
Your own digital marketing toolkit
A clear plan for what happens next
Every Week, You Get...
Around 5 hours of practical learning & implementation
You'll work through the relevant materials, worksheets and step-by-step walkthroughs and actually build your business as you learn.
1–2 hours of dedicated 1-to-1 time with me
This is where the magic happens.
We'll review what you've done, answer your questions, solve problems and work together on your actual business.
No generic examples. No sitting in a Facebook group hoping someone answers your question.
Your business.
Your goals.
Your challenges.
Your workshop.
8 weeks to build a business that gets noticed
You know your business.
We know how to make it look, sound and perform brilliantly online.
Over eight weeks, we'll work alongside each other to create a professional digital presence that makes your business stand out from the local competition — then build and execute a marketing strategy designed to get it in front of the right people.
This isn't a course where you're left to figure it out yourself.
You'll have structured materials, practical walkthroughs and 1–2 hours of dedicated time with me every week, giving you the expertise, support and accountability to keep moving forward.
By the end, you'll have built something you're proud of and understand exactly how to manage and market it yourself.
We Don't Build It For You. We Build It With You.
You are the expert in your business.
We are the expert in digital marketing.
Put those two things together and you get something much more powerful than either one working alone.
We'll challenge your thinking where necessary, bring our experience and expertise to the table and help you create something that genuinely stands out.
But you'll be involved every step of the way.
Because the goal isn't simply to give you a great website and some marketing.
The goal is to give you the skills and confidence to keep it great.